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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Lilach Bullock’s techniques for using ASO and Social Media to your advantage when promoting your app.

This overlooked aspect of content sharing is jeopardizing your chances to get your content viewed and shared. A tip to increase content sharing.

Kerry O’Shea Gorgone discusses the power of personalized marketing, its impact on a company’s ROI, and how companies can get started.

The complexity of the customer journey has created a dark funnel for marketers. Luckily, emerging technology can help.

Tom Webster and Mark Schaefer get personal as they reveal words that inspire them and changed their careers

Research shows he view of content marketing effectiveness is down. Effective content marketing metrics might be getting more elusive.

Are you really in the content marketing business or the content creation business? Let’s put content marketing on time out for a moment to sort it out

Periscope’s new autoplay feature in Twitter streams could be a game changer. Is your brand prepared? Check out these 5 tips to fully utilize Periscope.
Over the last three years I’ve been doing quite a bit of “social selling” training for big companies and it has been an interesting experience.
James Hahn’s perspective on overcoming ADHD and maximizing your “Return on Attention”

The content marketing landscape is changing and we need to shift tactics. One idea discussed by Mark Schaefer and Marcus Sheridan is submitting to Facebook

The next four minutes could change your life. Is the tail wagging the dog in your life?

Legal considerations, security issues and organizational malaise might slow corporate adoption of the internet of things but step aside, here come the kids.

Mars Dorian built a network and client base by becoming a “web missionary.” The key to success is setting your knowledge free