The harsh marketing truth about online reviews
Online reivews can make or break business. Here are the realities of reviews from a marketing point of view.
Blog Archive
Why you need to obsess about content saturation
If you aren’t thinking about content saturation, your marketing strategy is incomplete.
The new “liquid” model for content marketing strategy
For the first time in history, the platforms are dictating our content marketing strategy instead of the other way around. Here’s a response.
6 Critical steps to help fight for your online privacy
There really is no online privacy any more but there are a few things you can do to protect yourself and fight back
Why Americans are secretly furious with marketers
A new report shows how companies are mis-leading Americans. Consumers are resigned to their lies and getting furious with marketers.
Facebook content strategy is a time bomb for inbound marketing
The direction of inbound leads is turning outward as the Facebook content strategy requires content on their site.
Crowdfunding 101: Testing the Waters with TeeSpring
Crowdfunding is a huge commitment of time and resources–and a gamble. Here’s how to use TeeSpring to test your odds of success.
Stop Nurturing Me
Today’s marketing “nurturing” is broken. This is what it should mean to you.
The story of my blogging screw up
I went too fast and I delivered my first major blogging screw up today!
An inside look at innovation hot spots and how to get your idea noticed
The tech start-up world is Jim Lussier’s playground … and it is one cool place. When Michael Dell led a successful effort to take Dell private in the fall of […]
The new urgency to create sticky content for Facebook
Facebook tells us “time on post” is going to help content make it to the news feed. How do we produce sticky content for Facebook?
Should you create different social media posts for international clients?
The pros and cons of creating different marketing approaches and social media posts for international clients
Facebook alternative network Ello turns nasty
Facebook alternative network Ello started out warm and fuzzy but turned nasty this week, attacking its senior rival over their real-name policy.
10 Simple ideas to achieve more content sharing now
There is no economic value to your content unless it gets shared. Here are 10 ideas to improve the content sharing on your site.
Can traditional TV succeed as mainstream video?
Can traditional TV production adapt itself to the leaner, quickly-changing standards for today’s online video content?
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.