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The first step in social media marketing is not social media

if you’re new in your marketing job and your diving into Facebook, maybe the first step in social media marketing is not social media!

8 Easy ideas to make your presentation memorable

There is a big difference between giving a speech and giving a speech that “sticks.” Eight ideas to make your presentation memorable

I was called out on my social media BS and I’m relieved

What happens when you get caught in the social media echo chamber? One blogger’s story of her struggle against social media BS

Whose Likeness is it Anyway? Event Photos and You

by Kerry Gorgone, {grow} Contributing Columnist If a big, splashy event costs $100,000, but nobody photographs it, did it really happen? Organizers routinely hire photographers to capture quality pictures of […]

Is social media engagement still a thing?

Remember when social media engagement was important? Trends may indicate otherwise.

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Social selling and the social enterprise: From fantasy to reality

Many organizations are experiencing frustration with the concept of the “social enterprise.” On paper, the prospects seem so tantalizing, but when it comes to execution, very few companies have been […]

Is it Internet 1994 or 1999? Are we on a tech bubble?

Are we on a tech bubble? John Frankel of FF Venture Capital explains why he thinks there is huge economic growth ahead

Students Were Forced to Write BuzzFeed Click-bait For Grades. What Happened Next Will Rock Your World!

Is click-bait writing a marketable skill? This college professor designed a project to find out.

14 great quotes about building an actionable audience

14 experts reveal their secrets to building an actionable audience. Highlights from Guy Kawasaki, David Meerman Scott, Anne Handley, Chris Brogan and more.

Five ideas to discover your marketing niche

There are many unexplored business opportunities on the web. Here are five ideas to find your marketing niche.

Is Europe America’s Online Colony? American Influence on the Web

by Mars Dorian, {grow} Contributing Columnist I live in a popular European town I like to call “Hipster-hell” — formerly known as Berlin, the capital of Germany. It’s a startup […]

Four reasons why traditional book publishing is dying (and what’s next)

A discussion of a new book publishing model and a behind the scenes look at The Content Code

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Three marketing truths for an information dense world

This is arguably the most difficult time to be in marketing. We need new marketing truths to work through information density.

Three YouTube stars share their intimate personal branding lessons

I recently had the opportunity to meet three of YouTube’s biggest stars — Tyler Oakley, Bethany Mota, and Andrea Russett. Although barely out of their teens, this trio has millions […]