This is the guiding question for your service business or personal brand
The essential guiding question for your brand: Are you an expert, guide, or agent?
Bonus KNOWN content
Continue the inspirational journey of KNOWN with new case studies, ideas, and tips from author Mark W. Schaefer.
Why I take Instagram seriously, and you should, too.
Instagram isn’t fluff. It’s you … or should be!
The iceberg chart of content creation
Content creation success requires a long-term mindset.
How to set up your job seeker website
A job seeker website has long been a must for developers–now savvy marketers also need one. Here’s what to put on your personal splash page.
Holding out for normal is probably not a good idea
I can’t hold out for normal any more. It’s time for transformation.
What makes you a digital influencer?
Becoming a digital influencer doesn’t depend on how you look or even the followers you have. The secret lies in transmission.
A human brand and my vulnerability journey
Vulnerability leads to brand strength but getting there is a continuous journey.
Tuning into customer emotional cues during the pandemic
Tuning into emotional cues and other pandemic survival thoughts in a final post from Mars Dorian.
I was saved by my personal brand
The pandemic hit. My business tanked. But work on my personal brand paid off in the crisis.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.