Bonus KNOWN Content
Continue the inspirational journey of KNOWN with new case studies, ideas, and tips from author Mark W. Schaefer.
Why you don’t want to be Chris Brogan
Starting out in social media, it’s easy to define yourself by the success of others. But that leads to trouble as Iearned when I copied Chris Brogan
Shut up or speak your mind? The struggle in today’s hyper-sensitive world
How much do you need to censor yourself to be an effective blogger?
Ian Cleary and the Art of Guerilla Networking Success
Ian Cleary is best networker I have ever met. Here are some of the secrets to his networking success
Connecting personal branding, your online network, and business value
Is personal branding still relevant and how does it connect to real business value?
Social media, authenticity and the human brand
What is the role of authenticity in social media and business? Is it an expectation, a myth, or a strategic weapon?
The Facebook Other Folder and the Strangers Who Love Me There
Creeps, pervs and gurus, oh my! The story behind the Facebook Other folder
The power and perils of the pivot
Faced with a failing business model the author is experiencing the growing pains of a business pivot.
Creeping Me Out — 7 Steps to Handle Social Media Stalkers
Social media stalkers can be relentless. Here are some tips
Authorship and the Invisible Blogger: Are you writing yourself out of success?
This episode of The Marketing Companion offers a new perspective on blogging and how our authorship is getting buried by changes on social media and the internet.
