Archive for the ‘Advertising’ Category

Why achieving marketing accountability is harder than it seems

In driving for the marketing accountability in our organizations, business leadership has forgotten one key driver of accountability – authority.

Why content creators need to ditch the ad revenue model

In this post, you learn why the ad revenue model in the content creation business is doomed and what model to focus on instead.

Advertisers are getting squeezed every way. What is the answer?

Advertisers are getting squeezed on all sides. Traditional ads are going away, digital ads are skyrocketing in price. What’s the solution?

Three ways to turn your creative effort into a money-making platform

Your creative effort isn’t just a work of art. It’s a money making platform. Mars Dorian shows you why.

4 Digital Marketing Trends Vital for the Freelancer

Freelancer professions need to be particularly sensitive to these four tech trends, according to Mars Dorian.

Is This the Best a Man Can Get?

The Best a Man Can Get ads are creating controversy for Gillette but there is strong marketing rationale behind the project. Meaning matters.

2019: The Most Human Year Because It Must Be

The idea that marketing must become more human seems trite at this point. But 2019 will be the most human year because the customers are demanding it.

Survival strategies for the post advertising world

Slowly but inexorably we are entering a post advertising world, or at least one where power is being consolidated into three major players. How do you survive in that environment?