How content can help companies create consumer habits
Consumer habits form when a reaction is triggered and then reinforced through repetition. Content can help.
Archive for the ‘B2B and social media’ Category
What makes you a digital influencer?
Becoming a digital influencer doesn’t depend on how you look or even the followers you have. The secret lies in transmission.
The relationship between trust, thought leadership and real employees
Does thought leadership come from a brand, a person, or a little of both?
Re-thinking the B2B customer experience
Mike Moran shares how websites can enhance the B2B customer experience to increase the traffic and site leads by doing two things.
A world in crisis demands that marketers step up and take charge
It’s time for marketers to take charge in the face of long-term shifts in consumer needs.
Personal content picks for the world’s biggest networking event
This may be the world’s biggest networking event. Here’s some exciting programs to look for!
Engineer-turned-marketer thinks Netflix is the future of content marketing
A disruptive marketing leader thinks the future of marketing looks a lot like Netflix.
Case study: Building a streaming content strategy for a global virtual event
This behind-the-scenes look at a massive virtual event highlights the complexity of planning in the pandemic era.
The “new community” – Creating true connection through a massive virtual experience
One of the world’s biggest companies is inviting the world to a massive virtual experience.
The Marketing Companion Podcast
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