Content Marketing is no longer about the content
Content marketing is no longer about the content. The creator may matter more.
Archive for the ‘Blogging best practices’ Category
10 Unmissable lessons from Ann Handley’s new “Everybody Writes” book
Everybody Writes by Ann Handley inspires us to be better through actionable and unique content ideas.
The long ugly road of measurement and influencers
The road to measurement and influencers has been rocky. It’s time to do better.
Five things you need to change on your website right now
These common website mistakes can be corrected in an hour.
The business case for personal branding in one photograph
The business case for personal branding comes into chilling view as AI takes over content creation jobs.
Five strategies to win the content marketing arms race
The content marketing arms race might be your most important strategic consideration. It’s time to revisit Content Shock.
How to measure the emotional tone of your content
Here is a fun and simple way to detect the emotional tone of your content.
Five life lessons from 40 years in the marketing world
I’m crossing several milestones. Here are profound life lessons I’ve learned along the way.
Are you getting buried by the stylized persona?
The danger of the stylized persona and other timely marketing observations.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
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