The first hiatus: Why I’m taking a break from blogging
I’ve blogged every week for 12 years. It’s time for a short hiatus.
Archive for the ‘Blogging best practices’ Category
The iceberg chart of content creation
Content creation success requires a long-term mindset.
How content can help companies create consumer habits
Consumer habits form when a reaction is triggered and then reinforced through repetition. Content can help.
Progress anxiety, Facebook culture, and baby animals
Short musings on progrss anxiety, mental health and marketing, and the usefulness of baby animals.
The relationship between trust, thought leadership and real employees
Does thought leadership come from a brand, a person, or a little of both?
Four ways to jumpstart your content marketing by creating insights instead of information
There is a big difference between information and insight. Creating insights may win the day for content marketing!
A frank assessment of the current state of blogging
After more than a decade in the business, Mark Schaefer comments on the current state of blogging.
Is your content marketing strategy vulnerable to summary bots?
Summary bots are already running on reddit, shortening linked content to a few sentences. How must your content strategy change to respond to robots?
Why “resonance” is the future of SEO
The future of SEO still relies on content, but maybe not in the way you’re approaching it now.
The Marketing Companion Podcast
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Let's plot a strategy together
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