The long ugly road of measurement and influencers
The road to measurement and influencers has been rocky. It’s time to do better.
Archive for the ‘branding’ Category
Why are the Four Ps of Marketing still a big idea in the digital world?
The Four Ps of marketing have changed drastically since their inception. Grow Community Member Robbie Fitzwater takes a fresh look at what they are now.
No more stock imagery. How to use AI to create illustrations for your content
Frank Prendergast shares how to use AI to create on-brand illustrations in their content marketing plan.
Five things I would do differently if I were starting over
How would I adjust my career if I were starting over?
How does branding work today? The answer might surprise you.
How does branding work in a world where nobody sees your ads any more? The customer is the marketer.
Is Live Commerce the next big social media mega-trend?
Could Live Commerce be the next big social media mega-trend?
Influencer crush, content marketing mush, TikTok slush
Short takes on the influencer trend, weird content marketing, and the glory of TikTok.
How every customer creates their own brand reality
There is an invisible scaffold holding a personalized brand reality in place. How do we break through?
P&G is ignoring consumers, and it will lose
Ignoring consumers is never a good idea. They will rebel, and they will win.
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