How every customer creates their own brand reality
There is an invisible scaffold holding a personalized brand reality in place. How do we break through?
Archive for the ‘branding’ Category
P&G is ignoring consumers, and it will lose
Ignoring consumers is never a good idea. They will rebel, and they will win.
Sometimes we overthink marketing. It doesn’t have to be hard.
It’s easy to overthink marketing with all the overwhelming options out there. Here’s a case study to help you simplify!
This is the guiding question for your service business or personal brand
The essential guiding question for your brand: Are you an expert, guide, or agent?
A rant: Marketing means rolling up your sleeves and doing something
A rant … Marketing needs to be more than tricking a person to click on a link.
Don’t let marketing drive your values, let your values drive your marketing
Look to your origin story, legacy, and narrative to guide marketing based on values.
A human brand and my vulnerability journey
Vulnerability leads to brand strength but getting there is a continuous journey.
Case study: The most human commercial wins
The most human commercial ever? Lessons for the new marketing era.
The revolutionary role of customer community in your marketing strategy
Customer community is more than a mailing list. It might be the future of your company.
The Marketing Companion Podcast
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