Five things I would do differently if I were starting over
How would I adjust my career if I were starting over?
Archive for the ‘branding’ Category
How does branding work today? The answer might surprise you.
How does branding work in a world where nobody sees your ads any more? The customer is the marketer.
Is Live Commerce the next big social media mega-trend?
Could Live Commerce be the next big social media mega-trend?
Influencer crush, content marketing mush, TikTok slush
Short takes on the influencer trend, weird content marketing, and the glory of TikTok.
How every customer creates their own brand reality
There is an invisible scaffold holding a personalized brand reality in place. How do we break through?
P&G is ignoring consumers, and it will lose
Ignoring consumers is never a good idea. They will rebel, and they will win.
Sometimes we overthink marketing. It doesn’t have to be hard.
It’s easy to overthink marketing with all the overwhelming options out there. Here’s a case study to help you simplify!
This is the guiding question for your service business or personal brand
The essential guiding question for your brand: Are you an expert, guide, or agent?
A rant: Marketing means rolling up your sleeves and doing something
A rant … Marketing needs to be more than tricking a person to click on a link.
The Marketing Companion Podcast
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