Don’t let marketing drive your values, let your values drive your marketing
Look to your origin story, legacy, and narrative to guide marketing based on values.
Archive for the ‘branding’ Category
A human brand and my vulnerability journey
Vulnerability leads to brand strength but getting there is a continuous journey.
Case study: The most human commercial wins
The most human commercial ever? Lessons for the new marketing era.
The revolutionary role of customer community in your marketing strategy
Customer community is more than a mailing list. It might be the future of your company.
Why “CottageCore” is the next big lifestyle and marketing trend
CottageCore will be the next big lifestyle trend and Mark Schaefer and Brooke Sellas are out to prove it.
Pissy answers to common marketing questions
There is no sales funnel or customer journey, and other unexpected answers to common marketing questions.
The relationship between trust, thought leadership and real employees
Does thought leadership come from a brand, a person, or a little of both?
Why “resonance” is the future of SEO
The future of SEO still relies on content, but maybe not in the way you’re approaching it now.
Why branding is rooted in evolution. We brand to survive.
Evelyn Starr looks at how your company hasn’t really had control over your brand – consumers do, and they brand to survive.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
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