Please. Let’s not start with your “why”
“Begin with your why” is a popular consulting mantra, but not the best marketing strategy.
Archive for the ‘business strategy’ Category
Five significant trends that point to marketing’s future
Marketing’s future could go anywhere, but here are five trends that could determine our future.
How to understand the five most common obstacles to change
The world is moving fast and we have to address the obstacles to change even faster.
The most significant business advice I’ve received
My best business advice came from one of the world’s business luminaries
Five facts indicating dramatic post-pandemic consumer changes
Consumer changes post-pandemic might dictate radical new marketing strategies.
The Tech Giant War is here, and there are opportunities for marketers
The Tech Giant War is here and the battle will be fought over exclusive content — can your brand survive and thrive?
Spending Wave Theory: How you can anticipate the next 20 years of trends
Understanding spending wave theory can help you determine the next big consumer trends
Influencer crush, content marketing mush, TikTok slush
Short takes on the influencer trend, weird content marketing, and the glory of TikTok.
A fast and innovative method of strategy development
Strategy development used to mean months of research but today it might be being in the moment.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.