Case study: Is the Procurement Department finally ready for social media?
Social media adoption in the supply chain has been slow. Until now. An inspirational case study.
Archive for the ‘business strategy’ Category
If I give away content, don’t I give away my business?
If you give away content, what do you have left to sell? The surprising secret strategy behind content marketing success!
How do you develop a strategy when the target keeps moving?
The most toxic thing that can happen to a business is executing beautifully on the wrong target. Here are some ideas to keep that from happening.
The Three Words for 2013
Distilling your focus to three words is a challenging but rewarding exercise. Here’s my crack at it.
The Business Case for Irrelevance
Irrelevance is aggravating and wastes time. But ignoring it can also hurt your business.
Successful? It might be time to replace yourself.
Don’t wait for a crisis to go through a strategic renewal. Constant re-invention should be a core competency.
Facebook, You’ve Failed Us
Facebook is failing both users and company partners by turning its back on the user experience and useful business features
How to Save a Sputtering Social Media Program
The first step is to understand why social media programs fail. After you identify the pitfalls, you can devise a response.
Sometimes not having a strategy is the best strategy
The most costly mistake you can make in business is brilliantly executing an obsolete strategy. Social media is changing the nature of strategy.
The Marketing Companion Podcast
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Let's plot a strategy together
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