Social media zombies and the 2 percent solution
Think 98 percent customer satisfaction is pretty good? So did I, but social media forces us to re-consider
Archive for the ‘business strategy’ Category
My head has been in a social media fog
The social web gives and it takes away. Too much of a good thing can ruin your business.
The 6 critical questions guaranteed to drive your social media strategy
These are not easy questions, but if you can answer them, you’re on your way to a solid social media strategy
Case study: Is the Procurement Department finally ready for social media?
Social media adoption in the supply chain has been slow. Until now. An inspirational case study.
If I give away content, don’t I give away my business?
If you give away content, what do you have left to sell? The surprising secret strategy behind content marketing success!
How do you develop a strategy when the target keeps moving?
The most toxic thing that can happen to a business is executing beautifully on the wrong target. Here are some ideas to keep that from happening.
The Three Words for 2013
Distilling your focus to three words is a challenging but rewarding exercise. Here’s my crack at it.
The Business Case for Irrelevance
Irrelevance is aggravating and wastes time. But ignoring it can also hurt your business.
Successful? It might be time to replace yourself.
Don’t wait for a crisis to go through a strategic renewal. Constant re-invention should be a core competency.
The Marketing Companion Podcast
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