The Best Digital Campaigns of 2012
An exciting and eye-popping review of the most exciting digital marketing campaigns of the year!
Archive for the ‘Case studies’ Category
The results are in: An experiment in social influence
Is it possible to influence a huge social media following into taking action? An examination of the hazards of social influence.
Social Media Good Samaritan donates tweets to save businesses
An iconic New York City candy store was going to close until a well-placed tweets saved the day. A story of social good!
Case study: Using social influence to build a personal brand
Here’s a great example of how a college student used the social web to make her dream come true.
Case study: Finnair puts social media community to work
This is a remarkable case study on how a company is building a passionate and effective social media community.
Case study: IKEA launches social offer to drive sales
Offering customer “win-wins” is an important aspect of social media promotions, as this case study illustrates.
Lessons from a horrible social media strategy
The Mayo Clinic was moving ahead smartly with its social media strategy until it made a decision that compromised its brand. What can we learn?
A proud American company that never understood digital
Kodak had it all. The brand, the resources, the technology,. And yet in less than a decade the company has been decimated. A case for change.
The profound power of five blog readers
This inspiring case study shows sometimes having just five blog readers is all you need.
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