Lessons from a horrible social media strategy
The Mayo Clinic was moving ahead smartly with its social media strategy until it made a decision that compromised its brand. What can we learn?
Archive for the ‘Case studies’ Category
A proud American company that never understood digital
Kodak had it all. The brand, the resources, the technology,. And yet in less than a decade the company has been decimated. A case for change.
The profound power of five blog readers
This inspiring case study shows sometimes having just five blog readers is all you need.
Irate sports fans hijack UPS company blog
A celebration of one of basketball’s greatest moments turned into a PR nightmare for UPS. What would you have done differently?
Case study: Content marketing success at a medical practice
Regulations and privacy issues make marketing a medical practice difficult but using unusual and effective content marketing is making a difference
Pinterest drives enormous blog and business success
Pinterest is a hot social network and this post shows how it can create concrete business benefits.
The World’s Best Digital Marketing Campaigns
Paris Blogger Gregory Pouy shares his view on the most breathtaking and successful digital campaigns for 2011. This is a post you will bookmark!
Marketing, Journalism, and Truth as Competitive Advantage
Is journalism the new marketing? Does “truth” sell? The social web has brought these fields together in ways that might surprise you!
5 case studies — Social technology impacting management
We’ve tossed around a lot of ideas on {grow} about how technology is impacting our lives, but I’m also really interested in how it is impacting the culture of our […]
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