Archive for the ‘Case studies’ Category

Here’s a great example of how a college student used the social web to make her dream come true.

This is a remarkable case study on how a company is building a passionate and effective social media community.

Offering customer “win-wins” is an important aspect of social media promotions, as this case study illustrates.

The Mayo Clinic was moving ahead smartly with its social media strategy until it made a decision that compromised its brand. What can we learn?

Kodak had it all. The brand, the resources, the technology,. And yet in less than a decade the company has been decimated. A case for change.

This inspiring case study shows sometimes having just five blog readers is all you need.

A celebration of one of basketball’s greatest moments turned into a PR nightmare for UPS. What would you have done differently?

Regulations and privacy issues make marketing a medical practice difficult but using unusual and effective content marketing is making a difference

Pinterest is a hot social network and this post shows how it can create concrete business benefits.

The Marketing Companion Podcast

Why not tune into the world’s most entertaining marketing podcast!

Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.

Subscribe to my {grow} newsletter for my weekly insights that will set you apart as an elite marketer.