Six ideas to get your blog out of the fog
We have an extraordinary opportunity today! Thanks to Christina Pappas, a blogger with Zmags.com, we’re going to dissect her blog as a case study! Christina came to me with this […]
Archive for the ‘Case studies’ Category
Case study: How one blog post helped me get a job in social media
Antonia Harler is a friend from the {grow} community who blogged and tweeted about her challenges finding a job in social media marketing. And then, it finally happened! She has […]
Case study: Fast-growing B2B expands social media exposure
Drew Hawkins has become one of the most consistent contributors in the {grow} community. He recently commented that he could relate to the research on the explosive growth of social […]
The 10 Best Company Blogs in the World
The 10 Best Corporate Blogs in the World
Ten blog posts that made a difference
There is a 90% chance that you were not reading this blog one year ago. I’ve covered a lot of ground since then so I thought I would reflect on […]
Case study: Social Media Makes Big Splash for Small Entrepreneur
Here is the most colorful social media success story you’ll ever read! The story starts with paint. Colorful … get it? I crack myself up. My friend Julie Boney became […]
Social media success story: Marketing a medical practice
Here is one of the toughest marketing challenges I can imagine — engage customers with a medical practice, which of course is surrounded by patient privacy issues. To make things […]
To succeed in social media, set aside your marketing plan
Forget your marketing PLAN? Have I gone MAD?? Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term […]
Can you make money from your Twitter stream? Mack Collier just did it.
Very quietly, a significant milestone occurred last Sunday night. Blogger and consultant Mack Collier monetized a Twitter conversation. That’s right. Mack made money from other people’s tweets on a free […]
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