The long ugly road of measurement and influencers
The road to measurement and influencers has been rocky. It’s time to do better.
Archive for the ‘Community-building’ Category
Why are the Four Ps of Marketing still a big idea in the digital world?
The Four Ps of marketing have changed drastically since their inception. Grow Community Member Robbie Fitzwater takes a fresh look at what they are now.
Values and marketing: Which leads which?
Values and marketing seem to go hand-in-hand but can also evolve together in unexpected ways!
Marketing strategy in a world of crappy customer service
Brand reputations are vulnerable in a world where customers are suffering through crappy customer service. The marketing implications are vast.
Case study: Building a business community from the ground up
I’ve been writing and thinking a lot about what goes into building a business community — which I believe is a big part of the future of business. And when […]
Marketing consultant? Here are the juicy insider tips!
Mark and Amanda Russell explain the secrets of being a successful marketing consultant!
An important insight on leadership from Dana Malstaff
Entrepreneurial visionary Dana Malstaff delivers a leadership truth bomb.
10 Ideas about the Future of Content Marketing
Web3, metaverse, content shock and the future of content marketing.
Is this the biggest marketing megatrend of the decade?
A new marketing megatrend is showing up all around you. Can you see it?
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.