What the “Whole Self” Movement Means to Marketers
The “whole self” movement is creating a lot of conversation and consternation in the workplace. Mark Schaefer and Keith Jennings examine this trend and explain how this is important to marketers.
Archive for the ‘Consulting best practices’ Category
ChatGPT versus Bard: Which AI Chatbot is Better for Marketing?
A first look at ChatGPT versus Bard in a test of 10 basic marketing tasks.
Five biggest mistakes I’ve made as an entrepreneur
The five biggest mistakes I’ve made as an entrepreneur range from a lack of discipline to complacency in a crisis.
Does social media marketing still matter? Not like you think.
Social media marketing is popular and important, but most people don’t consider that it is just the beginning of the process to create emotional bonds and customer advocacy.
Unlocking the Power of Curated Content for Your Business
Curated content is particularly relevant in a fast-changing and chaotic world. Why is this overlooked as a content marketing strategy?
You can’t be an expert. And you don’t have to be.
The world is changing too fast to be an expert in anything. But you can still be an effective leader.
I just earned my first revenue from ChatGPT and other observations
Receiving my first revenue from ChatGPt revealed new eCommerce dynamics!
The art of self promotion
The art of self promotion is subtle, important and destructive if turned too high. A discussion about balance.
I hated customer research until I found Voice of Customer
Marci Cornett shares how a wordsmith like herself fell in love with Voice of Customer research – and why you should too.
The Marketing Companion Podcast
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