Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Protecting your content from AI use and misuse is a major copyright issue, but a rational perspective suggests benefits for a businesses that allows AI bots to scrape content.
The author ignored digital marketing basics for too long and is recommitted to a focus on subscribers as a key business metric.
AI-generated content is swarming the media landscape. When the dust settles, there will be a distinct place for human content!
It’s never been more difficult staying relevant as a creator. In this fast-paced episode of The Marketing Companion, Mark Schaefer and Jay Acunzo provide their best actionable insights we can use in the AI Era.
A 2009 blog post with marketing predictions about the future turned out to be an interesting little gem.
Curated content is particularly relevant in a fast-changing and chaotic world. Why is this overlooked as a content marketing strategy?
Frank Prendergast shares how to use AI to create on-brand illustrations in their content marketing plan.
The content marketing arms race might be your most important strategic consideration. It’s time to revisit Content Shock.
It’s a struggle to determine the best social media channel. But maybe that’s not the issue.
Web3, metaverse, content shock and the future of content marketing.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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