Archive for the ‘Content distribution’ Category

Social media pioneer discusses employee advocacy success

I had a great opportunity to meet Dr. Juergen Brock, CMO of Fujitsu, and talk to him about some of his pioneering efforts in social media, employee advocacy, and marketing […]

How to create a winning strategy with crappy content

The conventional wisdom is that quality beats quantity in content marketing but that is not always the case. Sometimes cheap and crappy content can win

A reasonable plan to scale content marketing efforts

Processes and workflows to better scale content marketing efforts, including The Content Marketing Pyramid method for scaling up.

5 Ways to distinguish your content and brand by using research

It’s extremely difficult to get your content to stand out today. But you can distinguish your content and brand by using these tips on featuring research

Why Content Shock is coming to a Facebook ad near you

If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. In their recent blockbuster earnings announcement, CFO Dave […]

How your personality aligns with social media content types

If you’re trying to develop social media content, your success might depend on your personality type. Here is a guide to help you get started.

The overwhelming implications for driverless cars and marketing

By 2020 there could be millions of self-driving cars on the roadways of the world. What are the implications for driverless cars and marketing?

How do you build a content strategy when a market is already littered with “experts?”

I saw this question posted at a recent marketing conference and I think it will resonate with many readers. I’ll answer it as best I can today: “My challenge is […]