Why Content Shock is coming to a Facebook ad near you
If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. In their recent blockbuster earnings announcement, CFO Dave […]
Archive for the ‘Content distribution’ Category
How your personality aligns with social media content types
If you’re trying to develop social media content, your success might depend on your personality type. Here is a guide to help you get started.
The overwhelming implications for driverless cars and marketing
By 2020 there could be millions of self-driving cars on the roadways of the world. What are the implications for driverless cars and marketing?
How do you build a content strategy when a market is already littered with “experts?”
I saw this question posted at a recent marketing conference and I think it will resonate with many readers. I’ll answer it as best I can today: “My challenge is […]
How do you make your content the signal instead of the noise?
Marketers have to deal with an increasingly crowded world. How do you make your content the signal instead of the noise?
A course correction for influence marketing measurement
Some people are getting $30,000 for a single branded Snapchat story. Influence marketing measurement needs a course correction
Are you ready for the mega-shift from social media to private media?
There is a big change going on in the way consumers are communicating. Are private media channels a signal of a post social media era?
Highlights from my #SMMW16 keynote speech
In this keynote speech, Mark Schaefer explains that overcoming issues with social media ROI, resources and reach are the keys to reaching higher.
Driving economic benefits from your Alpha Audience
Your most passionate fans are the key to driving economic benefits on the web. This is your Alpha Audience.
The Marketing Companion Podcast
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