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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

If your content niche is saturated, should you give up? No! But you will need to find your place on the web with a little research and resourcefulness.

The author’s life took a plunge by trying to follow a Gary Vaynerchuk always-on regime. Creative burnout led to a revelation.

When a content marketing effort became too personal, traffic took a dive. Tell your story, but do it in a way that supports your marketing theme.

Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.

Sometimes taking popular marketing advice will backfire, as Mars Dorien shares from personal experiences and lessons he learned.

Search algorithms are holding content “loops” in place, making the popular even more popular, and depressing content discovery. What is the strategy now?

The world keeps moving and we need to constantly re-set our marketing strategies.. This is the heart of differing views with Joe Pulizzi of CMI.

A podcast interview can provide exceptional content for your platform, but it takes preparation to make it great. Here are five tips to fuel your success

“How often should I blog?” is one of the most frequently-posed questions. Here are five steps to help you determine the best content frequency.

One of the world’s leading content channels just had a big layoff, a symbol of the massive shifts in content monetization realities
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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