Archive for the ‘Content Marketing’ Category

The right time to ignore popular marketing advice

Sometimes taking popular marketing advice will backfire, as Mars Dorien shares from personal experiences and lessons he learned.

Achieving escape velocity: The content discovery challenge

Search algorithms are holding content “loops” in place, making the popular even more popular, and depressing content discovery. What is the strategy now?

Why Joe Pulizzi and I disagree on today’s content marketing dynamics

The world keeps moving and we need to constantly re-set our marketing strategies.. This is the heart of differing views with Joe Pulizzi of CMI.

5 Steps to conduct a superior podcast interview

A podcast interview can provide exceptional content for your platform, but it takes preparation to make it great. Here are five tips to fuel your success

How often should I blog? Five steps to answering the question

“How often should I blog?” is one of the most frequently-posed questions. Here are five steps to help you determine the best content frequency.

The big shift: Ads, TV, and the content monetization challenge

One of the world’s leading content channels just had a big layoff, a symbol of the massive shifts in content monetization realities

Does corporate storytelling work? Some mega-brands say no.

For years corporate storytelling was all the rage. But with the failure of some of the industry’s most iconic successes, it’s time to re-visit the strategy.