Economist Study: B2B leaders conflicted about content marketing
B2B content marketing offers rewards for those who get it right, but most don’t, according to a new study. Many executives are overwhelmed by content.
Archive for the ‘Content Marketing’ Category
The business case for breaking the content marketing rules
Following the content marketing rules could lead to bland content that simply doesn’t work. To win today, you need to be uncommon.
How to create a winning strategy with crappy content
The conventional wisdom is that quality beats quantity in content marketing but that is not always the case. Sometimes cheap and crappy content can win
8 Strategies to stand out when you’re late to the content marketing game
If you’re late to the content marketing game, you can still make a dent in the competition. Here are eight strategies to stand out.
Is content swiping smart marketing or brand desperation?
Forbes is pushing the boundaries once again by re-purposing content from Quora. Is content swiping like this smart marketing or brand desperation?
Social media giants tighten their grip on small content producers
Social media promised to be the great equalizer for all businesses but content producers are being squeezed by companies if they don’t play by the rules
Does every business need content marketing? A reality check.
It’s time to emerge from the echo chamber and view content marketing rationally. Does every business need content marketing?
5 Tips for Conducting an Effective Interview (Even When Interviewing’s Not Your Thing)
Conducting an effective interview is a big part of creating content today. Whether developing a blog post, video or podcast, these tips will help.
Why it’s a very good sign that people don’t read your content
Research shows that most people don’t read your content before they share it. Here’s why this may be the best news your business could receive.
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