Break the mold: Why content marketing needs to be like a chalupa
Content marketing is in ‘dark days,’ requiring fresh approaches to creativity. In fact, maybe your content marketing needs to be like a chalupa!
Archive for the ‘Content Marketing’ Category
Use This Agenda For Your Content Marketing Plan
Use this six-step content marketing plan to get clear on your vision and how your content will lead you to achievable business goals and objectives.
How to Keep Up with the Tsunami of Customer Feedback Online
Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.
Are marketers getting lost in the Dark Funnel?
The complexity of the customer journey has created a dark funnel for marketers. Luckily, emerging technology can help.
The uncomfortable state of content marketing metrics
Research shows he view of content marketing effectiveness is down. Effective content marketing metrics might be getting more elusive.
Putting content marketing on time out for a moment
Are you really in the content marketing business or the content creation business? Let’s put content marketing on time out for a moment to sort it out
Submitting to Facebook and other content adjustments you need to make today
The content marketing landscape is changing and we need to shift tactics. One idea discussed by Mark Schaefer and Marcus Sheridan is submitting to Facebook
The business case for dwelling on dwell time
Dwell time may be the most important measure that you’re not measuring. A discussion on content marketing effectiveness
How to achieve flow when you create content
Flow is a state of optimized personal performance. Here are some ideas on how to achieve flow when you are creating content.
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