Debating the 10 most relevant marketing trends
Discerning relevant marketing trends is important. Mark Schaefer and Dennis Yu take on the challenge!
Archive for the ‘Content Marketing’ Category
The long ugly road of measurement and influencers
The road to measurement and influencers has been rocky. It’s time to do better.
Why are the Four Ps of Marketing still a big idea in the digital world?
The Four Ps of marketing have changed drastically since their inception. Grow Community Member Robbie Fitzwater takes a fresh look at what they are now.
No more stock imagery. How to use AI to create illustrations for your content
Frank Prendergast shares how to use AI to create on-brand illustrations in their content marketing plan.
The business case for personal branding in one photograph
The business case for personal branding comes into chilling view as AI takes over content creation jobs.
Values and marketing: Which leads which?
Values and marketing seem to go hand-in-hand but can also evolve together in unexpected ways!
Is there a renaissance ahead for organic social media?
Organic social media seems like yesterday’s strategy but now might be the time to re-consider it.
Five strategies to win the content marketing arms race
The content marketing arms race might be your most important strategic consideration. It’s time to revisit Content Shock.
How to measure the emotional tone of your content
Here is a fun and simple way to detect the emotional tone of your content.
The Marketing Companion Podcast
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Let's plot a strategy together
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