Archive for the ‘Content Shock’ Category

The 6 Scariest Words in Digital Marketing

The recent Facebook newsfeed announcements has content publishers in a tizzy. What is the change and how will it affect us going forward?

How do you build a content strategy when a market is already littered with “experts?”

I saw this question posted at a recent marketing conference and I think it will resonate with many readers. I’ll answer it as best I can today: “My challenge is […]

Monetizing in the moment and the content marketing pivot

The power is shifting and so too must our web strategy. Are you ready for the content marketing pivot?

A course correction for influence marketing measurement

Some people are getting $30,000 for a single branded Snapchat story. Influence marketing measurement needs a course correction

Are you ready for the mega-shift from social media to private media?

There is a big change going on in the way consumers are communicating. Are private media channels a signal of a post social media era?

Highlights from my #SMMW16 keynote speech

In this keynote speech, Mark Schaefer explains that overcoming issues with social media ROI, resources and reach are the keys to reaching higher.

Four ways Facebook Instant Articles will dramatically impact marketing

The floodgates are about to open as Facebook Instant Articles integrates with Wordpress blogs. We’ll need new strategies.

The silver lining in the bad news about content marketing

There has been a lot of bad news about content marketing in the report after report this year. But there is a silver lining, if you know where to look