Archive for the ‘customer acquisition’ Category

Social media and the end of empathy

Business success is built on empathy. Are we losing this ability?

Content marketing is not enough — The fulfillment gap

Community Week Post by Natasha Gabriel Sigh … yes … BIG sigh. I have had quite an interesting experience with a vendor — [note I am being generous by using […]

People are a lot more fun than traffic

A {grow} Community Week contribution by Leo Widrich It seems that every web marketer is obsessed with traffic. Massive traffic. But as I’ve become immersed in the social web, is […]

Stop shoving social media down my throat

It’s time to step up and address one of the great myths pervading the social web — that an essential best practice is decentralizing social media marketing and pushing it down […]

Not Everyone Knows as Much as You Do About Social Media

A guest post by David Lifson … Small business owners. They’re an impressive group that must handle every element of their operation – from accounting to inventory, and hiring to […]

Six ways to make money from Empire Avenue

Have you heard of Empire Avenue? It seems to have caught fire and is the latest social media blog-darling. In short it’s networking, gaming, aggregation and social media status in […]

Finding social media success in regulated industries like banking and healthcare

I met my new friend Jeff Reed through a LinkedIn group. Jeff works as a wealth adviser for a large national company but has been hamstrung in his attempts to […]

Ten reasons to blog – even if nobody reads it

Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet […]

To succeed in social media, set aside your marketing plan

Forget your marketing PLAN? Have I gone MAD?? Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term […]