Archive for the ‘customer acquisition’ Category

Could this be the golden age of freelance (and other timely observations)

Companies are outsourcing their creative at a furious pace. Is this the Age of Freelance? Plus other short observations on the marketing world.

The overlooked relationship between status and marketing

Status and marketing go together but in some misunderstood. ways, according to Keith Jennings and Mark Schaefer in this new podcast episode.

Why Gen Z is hiding out in digital campfires

Digital campfires are a challenge for marketers as Gen Z hides from our view.

The long ugly road of measurement and influencers

The road to measurement and influencers has been rocky. It’s time to do better.

Why are the Four Ps of Marketing still a big idea in the digital world?

The Four Ps of marketing have changed drastically since their inception. Grow Community Member Robbie Fitzwater takes a fresh look at what they are now.

Welcome to the supply chain, your marketing strategy

A few weeks ago my friend Carol DeVito told me that right now, the supply chain is marketing. That might sound unusual if you’re busy working on your content marketing […]

The Transformation is Happening: Consumers as Brand Creator

Learn how Web3 is changing consumers from buyers into a brand creator and co-owner.

Case study: Building a business community from the ground up

I’ve been writing and thinking a lot about what goes into building a business community — which I believe is a big part of the future of business. And when […]