The Transformation is Happening: Consumers as Brand Creator
Learn how Web3 is changing consumers from buyers into a brand creator and co-owner.
Archive for the ‘customer acquisition’ Category
Case study: Building a business community from the ground up
I’ve been writing and thinking a lot about what goes into building a business community — which I believe is a big part of the future of business. And when […]
10 Ideas about the Future of Content Marketing
Web3, metaverse, content shock and the future of content marketing.
Is this the biggest marketing megatrend of the decade?
A new marketing megatrend is showing up all around you. Can you see it?
Should I become a content entrepreneur with a blog or a newsletter?
Becoming a content entrepreneur is exciting but it doesn’t start with a newsletter.
Enter the bizarro world of the next generation consumer
Marketing to the next generation consumer means accepting them more than understanding them.
Seven daily habits to make you a more consistent content creator
You don’t have to be a genius to be a consistent content creator. Just follow these seven habits.
Why you need to build a content strategy on rented land. In fact, you have no choice.
“Never build on rented land” is a cherished content strategy idea. But is it true?
How does branding work today? The answer might surprise you.
How does branding work in a world where nobody sees your ads any more? The customer is the marketer.
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