Welcome to the supply chain, your marketing strategy
A few weeks ago my friend Carol DeVito told me that right now, the supply chain is marketing. That might sound unusual if you’re busy working on your content marketing […]
Archive for the ‘customer acquisition’ Category
The Transformation is Happening: Consumers as Brand Creator
Learn how Web3 is changing consumers from buyers into a brand creator and co-owner.
Case study: Building a business community from the ground up
I’ve been writing and thinking a lot about what goes into building a business community — which I believe is a big part of the future of business. And when […]
10 Ideas about the Future of Content Marketing
Web3, metaverse, content shock and the future of content marketing.
Is this the biggest marketing megatrend of the decade?
A new marketing megatrend is showing up all around you. Can you see it?
Should I become a content entrepreneur with a blog or a newsletter?
Becoming a content entrepreneur is exciting but it doesn’t start with a newsletter.
Enter the bizarro world of the next generation consumer
Marketing to the next generation consumer means accepting them more than understanding them.
Seven daily habits to make you a more consistent content creator
You don’t have to be a genius to be a consistent content creator. Just follow these seven habits.
Why you need to build a content strategy on rented land. In fact, you have no choice.
“Never build on rented land” is a cherished content strategy idea. But is it true?
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.