Why “resonance” is the future of SEO
The future of SEO still relies on content, but maybe not in the way you’re approaching it now.
Archive for the ‘customer acquisition’ Category
The small business marketing formula to dominate your niche
Small business marketing is poised to win against bigger companies and brands if they connect with the current consumer culture.
The cookies must die.
Cookies have been an essential part of eCommerce strategy but it is time to evolve because the consumers always win.
What online marketers can learn from creating empathy in the sales process
Personal selling is hard. Selling while creating empathy is easier.
What is the current state of content distribution? The answer is “who”
Content distribution strategy is changing dramatically as the competition heats up. Success may depend on the word “who!”
The one question that changed my view of marketing forever
Changing a view of marketing forever started by asking one simple question.
To fight the online eCommerce onslaught, add emotion
Great marketing builds emotion between your product and your audience. In fact that may be a key to survival in the digital world!
My brand engagement fantasy: Hire a few real people.
Brand engagement isn’t happening. At least not like consumers want. But it could and it should if companies looked up to see the real world.
Perhaps your company’s branding strategy is YOU.
The most powerful branding strategy might be found in your own experiences and stories.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
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