The cookies must die.
Cookies have been an essential part of eCommerce strategy but it is time to evolve because the consumers always win.
Archive for the ‘customer acquisition’ Category
What online marketers can learn from creating empathy in the sales process
Personal selling is hard. Selling while creating empathy is easier.
What is the current state of content distribution? The answer is “who”
Content distribution strategy is changing dramatically as the competition heats up. Success may depend on the word “who!”
The one question that changed my view of marketing forever
Changing a view of marketing forever started by asking one simple question.
To fight the online eCommerce onslaught, add emotion
Great marketing builds emotion between your product and your audience. In fact that may be a key to survival in the digital world!
My brand engagement fantasy: Hire a few real people.
Brand engagement isn’t happening. At least not like consumers want. But it could and it should if companies looked up to see the real world.
Perhaps your company’s branding strategy is YOU.
The most powerful branding strategy might be found in your own experiences and stories.
Do you know what business you’re really in?
Do you know what business you’re really in? Keith Jennings examines John’s Crazy Socks and shows us that we need to look beyond what our product strategy.
Three rules to successfully pitch your ideas in any situation
The success is in the details when it comes to developing a process to pitch your ideas.
The Marketing Companion Podcast
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Let's plot a strategy together
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