Archive for the ‘economics of social media’ Category

Someone’s making money off your copyrighted content (But it isn’t you)

Attorney Kerry O’Shea Gorgone discusses B2C’s questionable practices in content curation and how they are making money off your copyrighted content

A course correction for influence marketing measurement

Some people are getting $30,000 for a single branded Snapchat story. Influence marketing measurement needs a course correction

Why the sales funnel is alive and well and living on the web

Chad Pollitt explains how the sales funnel we’ve all known is still relevant and not dead as some experts would lead you to believe.

Are you ready for the mega-shift from social media to private media?

There is a big change going on in the way consumers are communicating. Are private media channels a signal of a post social media era?

Highlights from my #SMMW16 keynote speech

In this keynote speech, Mark Schaefer explains that overcoming issues with social media ROI, resources and reach are the keys to reaching higher.

7 Ways a small business can use social media resources wisely

This is a sponsored post written by me on behalf of Microsoft Office. All opinions are 100% mine. I recently received this excellent question from one of my students: “Big […]

Driving economic benefits from your Alpha Audience

Your most passionate fans are the key to driving economic benefits on the web. This is your Alpha Audience.

Four ways Facebook Instant Articles will dramatically impact marketing

The floodgates are about to open as Facebook Instant Articles integrates with Wordpress blogs. We’ll need new strategies.

The silver lining in the bad news about content marketing

There has been a lot of bad news about content marketing in the report after report this year. But there is a silver lining, if you know where to look