What is Blockchain and what is its impact on marketing?
Blockchain, the technology behind Bitcoin, sounds complicated. But if you read this guide you’ll be able to discuss this new database changing the Internet.
Archive for the ‘economics of social media’ Category
How to turn social media connections into an actionable audience
A large social media audience does not equal action. This post shows how to turn social media connections into an actionable audience
The start-up strategy for beating Facebook
Want to have the next hot tech startup? Here’s a comparison of Snapchat and Blab and their opposing strategies for beating Facebook.
OfferUp offers an addictive new app for eCommerce
Do you know what apps are eating your customers’ day? One app, OfferUp, might just be swallowing large chunks of their time. Learn more about OfferUp here.
The overwhelming implications for driverless cars and marketing
By 2020 there could be millions of self-driving cars on the roadways of the world. What are the implications for driverless cars and marketing?
Someone’s making money off your copyrighted content (But it isn’t you)
Attorney Kerry O’Shea Gorgone discusses B2C’s questionable practices in content curation and how they are making money off your copyrighted content
A course correction for influence marketing measurement
Some people are getting $30,000 for a single branded Snapchat story. Influence marketing measurement needs a course correction
Why the sales funnel is alive and well and living on the web
Chad Pollitt explains how the sales funnel we’ve all known is still relevant and not dead as some experts would lead you to believe.
Are you ready for the mega-shift from social media to private media?
There is a big change going on in the way consumers are communicating. Are private media channels a signal of a post social media era?
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