Archive for the ‘economics of social media’ Category

The seedy underbelly of advocate marketing

The good, the bad, the ugly of advocate marketing from Mark Schaefer and Tom Webster. What are the best practices? How are companies robbing brands?

How to use Product Hunt to boost your business

Hot new app Product Hunt is super-charging new products and businesses. Is it right for you?

The future of content marketing strategy

In a world gone mad with content proliferation, how we go to market is being transformed. Here is the future of content marketing

Facebook content strategy is a time bomb for inbound marketing

The direction of inbound leads is turning outward as the Facebook content strategy requires content on their site.

There is no community on social media

One Forrester analyst claims building social media community is a foolhardy endeavor. An alternative perspective.

The Best Way to Measure Thought Leadership

Many companies want to establish thought leadership, but how do you know you’re getting there? Here’s one idea on measuring this elusive goal.

Why the economics of blogging are diminishing

Mars Dorian believes the economics of blogging seems to be sliding with the lowered attention span and new content options.

Social selling and the social enterprise: From fantasy to reality

Many organizations are experiencing frustration with the concept of the “social enterprise.” On paper, the prospects seem so tantalizing, but when it comes to execution, very few companies have been […]

Is Europe America’s Online Colony? American Influence on the Web

by Mars Dorian, {grow} Contributing Columnist I live in a popular European town I like to call “Hipster-hell” — formerly known as Berlin, the capital of Germany. It’s a startup […]