Facebook content strategy is a time bomb for inbound marketing
The direction of inbound leads is turning outward as the Facebook content strategy requires content on their site.
Archive for the ‘economics of social media’ Category
There is no community on social media
One Forrester analyst claims building social media community is a foolhardy endeavor. An alternative perspective.
The Best Way to Measure Thought Leadership
Many companies want to establish thought leadership, but how do you know you’re getting there? Here’s one idea on measuring this elusive goal.
Why the economics of blogging are diminishing
Mars Dorian believes the economics of blogging seems to be sliding with the lowered attention span and new content options.
Social selling and the social enterprise: From fantasy to reality
Many organizations are experiencing frustration with the concept of the “social enterprise.” On paper, the prospects seem so tantalizing, but when it comes to execution, very few companies have been […]
Is Europe America’s Online Colony? American Influence on the Web
by Mars Dorian, {grow} Contributing Columnist I live in a popular European town I like to call “Hipster-hell” — formerly known as Berlin, the capital of Germany. It’s a startup […]
10 simple tweaks to generate more sales through blogs
Here are ideas to surround your content with helpful opportunities to create more sales through blogs
Four online marketing metrics to obsess about
Are you obsessed with web traffic? Maybe there are better online marketing metrics for your business!
What will replace Facebook? Six considerations
Six factors determine Facebook’s dominance on the social media scene. What will replace Facebook?
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