Archive for the ‘economics of social media’ Category

Pimping your posts and the myth of the 80-20 rule

There’s this buzz going around about spending 80% of your social media effort on promotion. That is just not going to work. Here’s why.

Facebook becomes Twitterfied to fight for media attention

Twitter is the media darling. From the Academy Awards to live sports events, from political analysis to your local news, tweets are everywhere. News breaks on Twitter. Even though Facebook […]

Want to be a superstar, but no time for social media? Fake it with Ghost Tweeting

All of the benefits, none of the work, the ad said. Is ghost tweeting too good to be rtue. Tha answer to that is yes, it is!

If I give away content, don’t I give away my business?

If you give away content, what do you have left to sell? The surprising secret strategy behind content marketing success!

Are businesses failing to find an ROI in social media? Another view.

A report claims that small businesses are not realizing business benefits from social media. let’s dig a little deeper to find the truth.Are businesses failing to find an ROI in social media? Another view.

Time, attention, and the content creation curve

Not all content is created equal. Here is an explanation of the content creation curve that links attention and impact to effort.

Do you have to cheat to be successful on the social web?

The badges of social proof are useful shortcuts for people to determine power and success. Is this good business or cheating?Do you have to cheat to be successful on the social web?

The Purchasing Department: The Next Frontier for Social Media?

Sales and marketing may be getting all the social media attention but applications to the supply chain may promise profound results for the purchasing department

There will be no social media apocalypse

Despite predictions of doom, there are more important considerations in business than whether you have an active Facebook page. No social media apocalypse