Twisted reality creates room for marketing innovation
Twisted reality will become a marketing opportunity and challenge as what we see as real becomes blurred.
Archive for the ‘ethics’ Category
New AI application enables conversations with the dead. Sort of.
A new A.I. project enables realistic conversations with the dead. Will this help or hurt humanity?
Five best practices for those difficult brand apologies
Brand apologies can make us cringe. Is there a way to apologize to customers that feels authentic and, well, human? Yes. Here’s how.
NFT CryptoArt Investment: An Essential Guide for Creators
By now you’ve heard about the NFT – the CryptoArt that’s selling at Christie’s auction house for millions. But what is a non-fungible token?
The hope and peril of synthetic content and the rise of deep fakes
Deep fakes and the rise of synthetic content will unleash creativity and threaten our institutions. Here’s what you need to know.
Do you need a director of remote work?
Director of remote work? Here’s why this the hottest job title around. And a rant from Mark!
Hey Guys! Why every word matters.
The world is convulsing with positive change. In the mean time, we need patience for those surfing in the wake.
Facebook is monopolistic because we like it that way.
Facebook is monopolistic and arrogant. Just the way we like it.
Don’t let marketing drive your values, let your values drive your marketing
Look to your origin story, legacy, and narrative to guide marketing based on values.
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