Archive for the ‘ethics’ Category

Why online trolls do what they do

Online trolls are one of the most toxic elements of the social media world. Why do they do it? The answer is surprising!

Being normal is not a point of differentiation

A point of differentiation has to be something better than just being normal and correcting past mistakes.

Why you can’t believe social media sentiment analysis (“It’s crap”)

There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.

Facebook has no moral compass

Another controvery from Facebook. This seems to be nothing surprising if you conclude that Facebook has no moral compass.

Brilliant marketing, or the beginning of Big Brother?

Mark Schaefer and Tom Webster discuss remarkable business trends that eerily point to a Big Brother technology monitoring personal lives and politics.

Is Facebook good for the world?

Facebook is creating something unique and powerful. It is a technology and a community that the world has never seen. But is Facebook good for the world?

Don’t blame the influencers for corrupt influence marketing efforts

Unilever’s CMO blasted corrupt influence marketing practices but this article explains that the real fault lies in his own company

The Brand Stand: Should your company put social issues ahead of profit?

The business news has been dominated about companies pivoting to take s stand on social issues, and even political issues. Is it time for you to take a brand stand?

Marketing addiction. Is this the goal, or is this the problem?

Getting people “addicted” to a product seems like an aspirational marketing goal but now it’s actually happening in some cases. Is marketing addiction the solution or the problem?