Archive for the ‘ethics’ Category

Brilliant marketing, or the beginning of Big Brother?

Mark Schaefer and Tom Webster discuss remarkable business trends that eerily point to a Big Brother technology monitoring personal lives and politics.

Is Facebook good for the world?

Facebook is creating something unique and powerful. It is a technology and a community that the world has never seen. But is Facebook good for the world?

Don’t blame the influencers for corrupt influence marketing efforts

Unilever’s CMO blasted corrupt influence marketing practices but this article explains that the real fault lies in his own company

The Brand Stand: Should your company put social issues ahead of profit?

The business news has been dominated about companies pivoting to take s stand on social issues, and even political issues. Is it time for you to take a brand stand?

Marketing addiction. Is this the goal, or is this the problem?

Getting people “addicted” to a product seems like an aspirational marketing goal but now it’s actually happening in some cases. Is marketing addiction the solution or the problem?

The Facebook Congressional Hearings were more disturbing than you realize

The Facebook Congressional Hearings were more than an inquiry into troubling ads and privacy. It demonstrated a shocking lack of understanding of tech that will eventually threaten national security.

The Intolerance of Hustle

Choosing an entrepreneurial lifestyle of hustle is fine, until you shame those who don’t. There is an attitude of intolerance embedded in the hustle culture.