Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
There has been a ton of bad news on the web about the bad behavior of influencers. Is it time to regulate social media influencers? The author says, “no.”
The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?
Slowly but inexorably we are entering a post advertising world, or at least one where power is being consolidated into three major players. How do you survive in that environment?
The post explored the difference between influencer marketing and word of mouth marketing and examines how the strategies are blurring.
Ekaterina Walter shares three fascinating examples that showcases the power of brand storytelling with the statistics to support it.
Many businesses want to know how to hire an influencer. It’s not a simple marketing transaction. In fact, the answer will surprise you!
Influencer marketing for small businesses might seem unattainable but these case studies show that it can be an effective strategy.
Many critics are howling about problems with influencer marketing. It’s the right time to ask this question: Will influencer marketing last?
Magdalena Urbaniak of Brand24 shares 10 advantages of social listening and how businesses can take utilize it to further their brand or business.
Unilever’s CMO blasted corrupt influence marketing practices but this article explains that the real fault lies in his own company
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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