Archive for the ‘Influence marketing’ Category

Don’t blame the influencers for corrupt influence marketing efforts

Unilever’s CMO blasted corrupt influence marketing practices but this article explains that the real fault lies in his own company

The stark reality behind the influencer lists

The social media world obsesses over influencer lists that try to bestow power on a chosen few. Here’s why most of them very flawed and unfair.

As it sails into the sunset, thoughts on why Klout mattered

Klout is being discontinued after a nearly 10-year run. Although it was widely criticized, this article explains what the company accomplished and why Klout mattered.

How to Lose an Influencer in Five Easy Steps

Advice for brand marketers who want to avoid damaging relationships with valuable industry influencers. Don’t lose an influencer by mistake.

The #Westworld Word of Mouth Marketing Miracle

Giant Spoon agency pulled off the most buzz-worthy word of mouth marketing activation of the SXSW Interactive festival. How did they bring the Westworld television set to life?

10 Ideas driving the future of social media marketing

Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!

When will people fight back against big tech?

The techlash: Are people ready to fight back against Big Tech?

Social media is getting dangerous, manipulating and monopolistc. The techlash: Are people ready to fight back against Big Tech?

Brands need to stop the insanity and invest in true influence

Influencer marketing is becoming a crowded space. There’s barely any loyalty between influencers and brands, especially in smaller cities and geographies. What do brands need to do today, to reap the rewards of influencer marketing tomorrow? Brands need to invest in true influence.

Social Proof and the Business Case for Buying Fake Followers

With the pressure to perform and build influence on the web, many people are buying fake followers, likes and comments. But in the end, true influence will win.