Archive for the ‘Influence marketing’ Category

Will influencer marketing last?

Many critics are howling about problems with influencer marketing. It’s the right time to ask this question: Will influencer marketing last?

10 Non-obvious advantages of social listening every business should discover

Magdalena Urbaniak of Brand24 shares 10 advantages of social listening and how businesses can take utilize it to further their brand or business.

Don’t blame the influencers for corrupt influence marketing efforts

Unilever’s CMO blasted corrupt influence marketing practices but this article explains that the real fault lies in his own company

The stark reality behind the influencer lists

The social media world obsesses over influencer lists that try to bestow power on a chosen few. Here’s why most of them very flawed and unfair.

As it sails into the sunset, thoughts on why Klout mattered

Klout is being discontinued after a nearly 10-year run. Although it was widely criticized, this article explains what the company accomplished and why Klout mattered.

How to Lose an Influencer in Five Easy Steps

Advice for brand marketers who want to avoid damaging relationships with valuable industry influencers. Don’t lose an influencer by mistake.

The #Westworld Word of Mouth Marketing Miracle

Giant Spoon agency pulled off the most buzz-worthy word of mouth marketing activation of the SXSW Interactive festival. How did they bring the Westworld television set to life?

10 Ideas driving the future of social media marketing

Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!