Why Your Content Isn’t King Any More
Content isn’t king and it hasn’t been for some time. There’s a new ruler in town.
Archive for the ‘Influence marketing’ Category
LinkedIn spam, Facebook ban, what’s happening to digital marketing?
LinkedIn spam is proliferating. Facebook is imploding (again). We look at the state of digital marketing on The Marketing Companion.
Observing this event unfold was a content marketing masterclass
Watching a gigantic online conference unfold became a content marketing masterclass, warts and all.
The pandemic will change influencer marketing in powerful ways
The pandemic will change influencer marketing and force a shake-out. But the fundamentals are still there.
Five surprising ideas about building your personal brand in a time of crisis
Now is the best time for building your personal brand. Here are some unexpected insights.
Six Steps to Lead Influencer Marketing Without Getting Fined
If you lead influencer marketing, know how to work within the new FTC guidelines for brands and influencers.
Why branding is rooted in evolution. We brand to survive.
Evelyn Starr looks at how your company hasn’t really had control over your brand – consumers do, and they brand to survive.
The happy marketing story of the big fat pig
A big fiberglass pig sets the stage for a very happy marketing story from Mark Schaefer.
An alternate view: The real influencer scam
It’s not an influencer scam. It’s popularity, and it matters.
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