Lil Miquela does not exist. She just made $12 million.
Lil Miquela is the hottest social media star in the world. But she isn;t real. Meet the future of marketing.
Archive for the ‘Internet marketing’ Category
What makes you a digital influencer?
Becoming a digital influencer doesn’t depend on how you look or even the followers you have. The secret lies in transmission.
For marketers, COVID may mean COMFORT
When customers are fearful, they seek comfort and marketers should be paying attention.
Case study: The most human commercial wins
The most human commercial ever? Lessons for the new marketing era.
10 Digital marketing statistics that made me say WOW
Very exciting digital marketing statistics that will make you leap for joy.
The myth of 1000 true fans
Monetizing 1000 true fans sounds so easy, but it isn’t.
Opportunity or don’t poke the bear? Marketing and the dark web
Marketing and the dark web is a hot topic. Is this an opportunity or a peril for marketers?
Six questions that propel your new marketing strategy
These six questions help lead you to a new marketing strategy.
As the web cookies crumble, what’s a B2B marketer to do?
In a cookie-free environment, the B2B marketer needs new solutions.
The Marketing Companion Podcast
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