Archive for the ‘Internet marketing’ Category

The Future of the Stories Format

Focusing on the Stories format could be the key to answering the tricky question of retaining the stagnant user base Facebook faces on social media.

What’s the difference between influencer marketing and word of mouth marketing?

The post explored the difference between influencer marketing and word of mouth marketing and examines how the strategies are blurring.

The Paranoia Around Marketing Benchmarks

There’s no denying that marketing benchmarks are crucial. However, finding the right benchmarks and conducting a study often hampers, not helps marketing.

Influencer marketing for small businesses and startups

Influencer marketing for small businesses might seem unattainable but these case studies show that it can be an effective strategy.

Should one country govern the internet?

A Marketing Companion podcast episode with asks if one country should govern the internet, explores Apple’s “third wave,” and looks at CEO branding.

Timeless marketing lessons from KISS, Paula Abdul, and a hologram machine

Marketing lessons from KISS, a brush with Paula Abdul, and an unfortunate incident with holograms are just part of the fun on The Marketing Companion.

Why Instagram organic reach is about to fall into the Facebook trap

Marketers have long enjoyed the high Instagram organic reach and engagement. But given the history of its parent company, Facebook, that may be ending.