Archive for the ‘Internet marketing’ Category

Why achieving marketing accountability is harder than it seems

In driving for the marketing accountability in our organizations, business leadership has forgotten one key driver of accountability – authority.

Audience or authenticity? Why building an audience strains your soul

We create content, but content also creates us. Building an audience takes authenticity, but it can also take it away.

A celebration of ten years of blogging, a celebration of you

Mark Schaefer reflects on ten years of blogging, what it has meant to him and what it could mean to you.

Human-centered marketing case study: A radical business turnaround

This business owner was ready to give up but a new human-centered marketing approach resulted in a dramatic business turnaround.

It Doesn’t Matter What Your Competition is Doing

Most marketing teams are adept at tracking what their competition is up to, a major concern is that marketing teams are concerned with what the competition is doing, and not why they’re doing it.

Is it time to regulate social media influencers?

There has been a ton of bad news on the web about the bad behavior of influencers. Is it time to regulate social media influencers? The author says, “no.”

No. Not every company needs to take a brand political stand.

Values-based marketing is one of the hottest topics around but it’s not for everybody and you should not be taking a brand political stand without due diligence.

The Rise of the Curated Feed

Over the last couple of months, something interesting has been happening to the social newsfeed. The world is seeing a shift that marketers need to note.