Archive for the ‘Internet marketing’ Category

The Rise of the Curated Feed

Over the last couple of months, something interesting has been happening to the social newsfeed. The world is seeing a shift that marketers need to note.

The Marketing Rebellion is HERE.

The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?

How to use Content Shock to win in business

The exploding amount of content competition doesn’t have to be intimidating. You just need to know how to use content shock for your business advantage.

Survival strategies for the post advertising world

Slowly but inexorably we are entering a post advertising world, or at least one where power is being consolidated into three major players. How do you survive in that environment?

The Future of the Stories Format

Focusing on the Stories format could be the key to answering the tricky question of retaining the stagnant user base Facebook faces on social media.

What’s the difference between influencer marketing and word of mouth marketing?

The post explored the difference between influencer marketing and word of mouth marketing and examines how the strategies are blurring.

The Paranoia Around Marketing Benchmarks

There’s no denying that marketing benchmarks are crucial. However, finding the right benchmarks and conducting a study often hampers, not helps marketing.