Influencer marketing is becoming a crowded space. There’s barely any loyalty between influencers and brands, especially in smaller cities and geographies. What do brands need to do today, to reap the rewards of influencer marketing tomorrow? Brands need to invest in true influence.
With the pressure to perform and build influence on the web, many people are buying fake followers, likes and comments. But in the end, true influence will win.
The world is changing rapidly. Here is your guide to profound digital marketing trends to follow and help you remain relevant in the next few years.
New research shows that content effectiveness declines as volume increases. Is content marketing sustainable under these conditions?
Content monetization can be difficult and aggravating, but it is IS possible. These three case studies demonstrate some new ideas.
New personalization technology will determine the future of marketing. Will we use it to embrace chaos and build brand love, or creep people out?
I was startled to learn that a private group meeting had been broadcast on Facebook Live. Is this simply an “expectation” for the future?
Creating a new social network is a perilous proposition but Amazon Spark may beat the odds. What marketers need to know about this new entry.
Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.
Why not tune into the world’s most entertaining marketing podcast!
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.
Subscribe to my {grow} newsletter for my weekly insights that will set you apart as an elite marketer.