A practical strategy to overcome audience intimidation
Audience intimidation is real and it can be scary. Mark Schaefer suggests you only have one option to defeat your fears!
Archive for the ‘Marketing best practices’ Category
How every customer creates their own brand reality
There is an invisible scaffold holding a personalized brand reality in place. How do we break through?
“Hire” This Question to Bring Lift to Your Marketing
Asking this single question might be the key to bringing new lift to your marketing.
Why asking for help could be your next great marketing strategy
Asking for help seems like a foreign idea for a brand but there is power in involving customers in the journey.
The rush to digital services is crushing online customer experience. We need to act NOW.
Online customer experience is the new word of mouth marketing. Is this part of your strategy?
Cancel culture and the rapid escalation of purpose-driven marketing
Purpose-driven marketing is among the hottest topics right now and it is entering a new phase of urgency.
Why content marketing favors the bold
A bold conversation with Author Tom Peters revealed an insight about content marketing success.
Emphasis on celebrity over authority is blowing up influencer strategy
Influencer strategy must be re-imagined as young people emphasize celebrity over authority.
How does Clubhouse and social audio fit into the marketing mix?
Social audio platforms like Clubhouse are taking off fast. There are challenges and opportunities for marketers.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.