Three steps to put a parasocial relationship to work for your business
A parasocial relationship is powerful and emotional. How do you apply the idea to your business?
Archive for the ‘Marketing best practices’ Category
Unanticipated business victories during the pandemic
Some surprising business victories and a few short takes from the world of marketing.
How to avoid the pandemic “doom loop” for your business
The pandemic may make you panic but don’t enter the doom loop. A lesson from the king of bacon.
Why nostalgia marketing is the next big idea for your company
Two mega-trends point to nostalgia marketing as a possible business priority.
Why Your Content Isn’t King Any More
Content isn’t king and it hasn’t been for some time. There’s a new ruler in town.
10 Steps for your company to embrace cause marketing — and be believed!
There’s pressure for brands to embrace cause marketing. This can be hazardous unless you follow these 10 steps!
Pissy answers to common marketing questions
There is no sales funnel or customer journey, and other unexpected answers to common marketing questions.
The relationship between trust, thought leadership and real employees
Does thought leadership come from a brand, a person, or a little of both?
Top 5 reasons why marketing leaders won’t change with the times
Marketing leaders are falling behind the times. They see the changes happening but why won’t they shift?
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
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