Archive for the ‘Marketing best practices’ Category

Woke Washing: How purpose driven marketing is being hijacked

Woke washing is about to ruin true efforts to create meaningful marketing campaigns based on purpose.

The most human company wins: A case study

To compete in a world where the customer is the marketer, focus on being the most human company in your niche. This case study shows you how.

Preparing for privacy: Here comes the CCPA (and more!)

Attorney Kerry O’Shea Gorgone shares tips for marketers on preparing for privacy laws like CCPA, the California Consumer Privacy Act.

The end of control. How brands are handing marketing over to the customers

We are seeing the end of control show up in branding efforts everywhere. Here are three examples where customers are the marketers.

The future of marketing is here. It may not include you.

The future of marketing is here. A rebellion is brewing. Will you lead it or be a bystander? It’s time to awaken.

Sorting out the difference: Personalized versus personal

Many companies want to humanize their customer approach but first sort out personalized versus personal.

What happens when we can’t depend on marketing research any more?

Marketing research is in jeopardy. A WSJ report says that people won’t respond to polls any more. What are the implications for our businesses when we can’t count on marketing research?

The Compelling Business Case for Belonging

There is a belonging crisis in our world. Is there a role for business as a solution? Is there a business case for belonging?

The insider view of book marketing in a world where the customer is in control

Selling business books is extremely difficult. The author shares his book marketing insider tips that helped “Marketing Rebellion rise to the top of the charts.