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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

It was just a normal college class, but 40 years of marketing came rushing to me in one moment.

Could adding a celebrity hologram create the ultimate content marketing experience? New technology will enable this.

If you lead influencer marketing, know how to work within the new FTC guidelines for brands and influencers.

Cookies have been an essential part of eCommerce strategy but it is time to evolve because the consumers always win.

Evelyn Starr looks at how your company hasn’t really had control over your brand – consumers do, and they brand to survive.

“What is the difference between marketing versus branding?” a young person asked. Here is an answer.

Servant leadership is not a new principle but it is newly-relevant in a world where marketers strive for relevancy.

It’s not an influencer scam. It’s popularity, and it matters.

New year, new decade and a chance to streamline your marketing!

My favorite marketers have a common trait and it is something that cannot be faked.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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