Archive for the ‘Marketing best practices’ Category

Marketing inspiration from the most creative city in the world

The post showcases three successful and inspiring marketing examples from one of the world’s most creative cities, Berlin.

Find the Branding Hook that Others Sing Back to You

John Espirian shares his experience finding his branding hook after a conversation with Mark, which led to being included in the book “KNOWN.”

Where are all the social networks?

Industry leaders once predicted many niche social networks that eventually eat away at Facebook’s dominance Why did that never happen?

When a company aligns with customer values, is it serving, or pandering?

Values-based marketing is a hot topic, and an important one. But what happens when customer values and company values don’t align?

The Paranoia Around Marketing Benchmarks

There’s no denying that marketing benchmarks are crucial. However, finding the right benchmarks and conducting a study often hampers, not helps marketing.

Three lessons all new businesses can learn from the Google+ failure

Another Google failure could have been avoided. Google+ was killed from the company’s arrogance and lack of a meaningful marketing strategy.

Marketing’s job is to protect your brand. Are you doing your job?

It can be tempting to obsess with technology instead of customers. Marketing’s job is to protect your brand. Are you doing your job?

Brilliant marketing, or the beginning of Big Brother?

Mark Schaefer and Tom Webster discuss remarkable business trends that eerily point to a Big Brother technology monitoring personal lives and politics.