Archive for the ‘Marketing best practices’ Category

Marketing’s job is to protect your brand. Are you doing your job?

It can be tempting to obsess with technology instead of customers. Marketing’s job is to protect your brand. Are you doing your job?

Brilliant marketing, or the beginning of Big Brother?

Mark Schaefer and Tom Webster discuss remarkable business trends that eerily point to a Big Brother technology monitoring personal lives and politics.

The first-mover advantage of values based marketing

Values based marketing isn’t for everyone, but the business case is strong for this strategy, especially if you have first-mover advantage.

Consider the bank of goodwill as your online networking strategy

Online networking strategy isn’t complicated, but it does require making deposits the invisible bank of goodwill. This post explains how.

Returning to the human roots of marketing

Too often we are looking toward a technology-first marketing strategy and we have lost sight of the human roots of marketing.

Story-selling and other hot content trends to watch now

Mars Dorian brings home three hot content trends he picked from conferences he attended in Europe, including story-selling

Why customers really don’t want to engage with your brand

Customer engagement has always been a driver of social media strategy. But maybe customers don’t want to engage with your brand after all.

10 Non-obvious advantages of social listening every business should discover

Magdalena Urbaniak of Brand24 shares 10 advantages of social listening and how businesses can take utilize it to further their brand or business.

Four reasons most marketing departments are stuck in 2010

The author describes how shocking it is that many marketing departments are stuck. He explains the four reasons why and issues a call to action for change.