The #Westworld Word of Mouth Marketing Miracle
Giant Spoon agency pulled off the most buzz-worthy word of mouth marketing activation of the SXSW Interactive festival. How did they bring the Westworld television set to life?
Archive for the ‘Marketing best practices’ Category
10 Ideas driving the future of social media marketing
Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!
To dramatically increase creativity, slash your budget in half
Money is the bane of creativity, Author Mark Schaefer argues that a starvation mentality can dramatically increase creativity!
Social Proof and the Business Case for Buying Fake Followers
With the pressure to perform and build influence on the web, many people are buying fake followers, likes and comments. But in the end, true influence will win.
Five of my best insights on becoming a great marketing consultant
How do you become a great marketing consultant? Here are personal lessons learned from Peter Drucker, one of the most legendary consultants of all-time.
Face the facts: 5 social media truths that are hard to admit
Social media success may require retirements, not everybody needs a social media marketing strategy, and other social media truths that we need to know.
Why marketing technology is sucking the life out of the marketing profession
Marketing technology is enabling a world of new data, insights and business models. But is it also making our customers hate us?
Five weird lessons from an unexpected viral post
An unexpected viral post created some interesting lessons in human behavior, social media engagement and the purpose of LinkedIn in business.
10 Profound digital marketing trends you need to know about now
The world is changing rapidly. Here is your guide to profound digital marketing trends to follow and help you remain relevant in the next few years.
The Marketing Companion Podcast
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