Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Too often we are looking toward a technology-first marketing strategy and we have lost sight of the human roots of marketing.
Mars Dorian brings home three hot content trends he picked from conferences he attended in Europe, including story-selling
Customer engagement has always been a driver of social media strategy. But maybe customers don’t want to engage with your brand after all.
Magdalena Urbaniak of Brand24 shares 10 advantages of social listening and how businesses can take utilize it to further their brand or business.
The author describes how shocking it is that many marketing departments are stuck. He explains the four reasons why and issues a call to action for change.
The author argues that the accounting department can’t be in charge of customer experiences. Satisfaction may come from engineering “peak moments.”
Gated content is a popular way to create value for a content marketing strategy. This post describes why this strategy might be working against you.
Building a brand on the back of a popular news item or trend can work — or not — based on the timing and effectiveness of your campaign. This post explores the art of the newsjack.
One of our favorite case studies of all time is the story of how Nike used epic content to win the World Cup buzz. Here is the inside story of how some of the biggest names in sports came together to launch a massive marketing victory.
Sometimes we don’t even know we’re stuck. Read this post for the 3 telltale signs your marketing team is stagnant, plus surefire ways to improve efficiencies, save time, save money, and spark growth — all at the same time.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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