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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
We are entering a world of increasing marketing complexity as information density explodes. Here are 10 strategies to break through.
Is social media today really about connecting or has it become another form of advertising?
Social Media Explained will get you up to speed on social media fundamentals fast!

Think you know Buyer Personas? Think again! Here’s a valuable guide to the business value of this marketing tool.
Addressing some of the primary points of dissention with the Content Shock idea
Influence marketing is growing in importance and stature but are you aware of the legal requirements to do it effectively?
You might be losing 25% or more of your online ad budget to fake sites. Here are some steps to fight back.
Competitive advantage” has been an important business mantra for decades but does it even exist any more?
Is your product boring? Social media still might fit in your plans, as this example shows.
Perhaps this is not a marketing revolution after all. Maybe there is something deeper going on here.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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