Time to re-think your business: “Competitive advantage” no longer exists
Competitive advantage” has been an important business mantra for decades but does it even exist any more?
Archive for the ‘Marketing best practices’ Category
How do you use social media to promote a boring product?
Is your product boring? Social media still might fit in your plans, as this example shows.
Are we in a marketing revolution … Or something even more surprising?
Perhaps this is not a marketing revolution after all. Maybe there is something deeper going on here.
Five marketing and business lessons from Japan
Do you bow deeply to your customers? Here are for inspiring business lessons from the Japanese
10 marketing tips to help your start-up stand out at a trade show
Mark Schaefer takes observations from SXSW to help businesses learn how to stand out at a trade show
The insider’s guide to social media consulting success
Social media consulting success doesn’t start with a Facebook page. Let’s back up a few steps first.
6 Marketing Lessons Learned at the 2013 New Media Expo
Six marketing lessons from this week’s NMX conference in Las Vegas by Dan Gorgone.
A cautionary tale: Putting your business in the hands of Facebook
Why do we need a website when we have Facebook? Let us count the ways! A cautionary tale
Coca-Cola’s bold move from creative excellence to content domination
In this remarkable and entertaining video, Coca-Cola reveals its strategic plans to light up the world of content marketing and storytelling to enable profitability, connection, and positive world change.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.