Archive for the ‘Marketing best practices’ Category

6 Marketing Lessons Learned at the 2013 New Media Expo

Six marketing lessons from this week’s NMX conference in Las Vegas by Dan Gorgone.

A cautionary tale: Putting your business in the hands of Facebook

Why do we need a website when we have Facebook? Let us count the ways! A cautionary tale

Coca-Cola’s bold move from creative excellence to content domination

In this remarkable and entertaining video, Coca-Cola reveals its strategic plans to light up the world of content marketing and storytelling to enable profitability, connection, and positive world change.

The Secret Sauce for Creating Gold Medal Relationships

Businesses pay an enormous amount to earn the same loyalty and devotion from its consumers. But why do they still struggle with creating enduring customer relationships?

Forget demographics. It’s all about the socialgraphics

Traditionally marketers have used demographic and pyschographic data. Digital marketing today calls for adding socialgraphic data to the mix.

Case study: A marketing strategy when you have nothing to sell

The Lake Tahoe ski resorts are in peril as they face the unthinkable: A winter without snow. This post examines the marketing response.

Peering deeply into the soul of creativity

This is the dirtiest blog post you will ever read. And what does it have to do with marketing? Everything.

Key to marketing success? Hit ’em where they ain’t

Is creativity the key to successful marketing? No, I think you just need to stick to the facts!

Quit looking for the easy solution and do your marketing job!

Marketers and bloggers have taken the easiest approach to using new technology, resulting in abuse and a backlash. It’s time to get serious about marketing again.