Marketing budget cuts are inevitable. Even if you’re not facing a cutback in this current budget season, you will someday, so here is some timeless advice to hold things together when the axe comes down.
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A celebration of 100 years of Disney and the greatest brand in the world. Can any company create Disney marketing magic? Can you?
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Corporate generosity is expected now, but the paradox is, it can do more harm than good. Mark Schaefer and Keith Jennings discuss on The Marketing Companion.
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Meme marketing is a mainstream strategy with broad legal, creative, and operational challenges
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Protecting your content from AI use and misuse is a major copyright issue, but a rational perspective suggests benefits for a businesses that allows AI bots to scrape content.
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Word of mouth marketing can be enigmatic but critically important in the digital age
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Don’t be overwhelmed by AI. This ChatGPT starter pack is a simple and fun way to start using AI today to optimize business operations.
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The author ignored digital marketing basics for too long and is recommitted to a focus on subscribers as a key business metric.
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Soon, we will all face a decision to cross the Milli Vanilli Line and give up a measure of authenticity to Artificial Intelligence
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