The ultimate copywriting challenge
Naming a two-year book project in two words turned out to be the copywriting challenge of a lifetime.
Archive for the ‘Marketing Rebellion’ Category
A Marketing Manifesto for Human-Centered Marketing
This marketing manifesto summarizes key points in a human-centered approach to marketing.
Is This the Best a Man Can Get?
The Best a Man Can Get ads are creating controversy for Gillette but there is strong marketing rationale behind the project. Meaning matters.
The Marketing Rebellion is HERE.
The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?
2019: The Most Human Year Because It Must Be
The idea that marketing must become more human seems trite at this point. But 2019 will be the most human year because the customers are demanding it.
All signs point to this one marketing mega-trend
We are entering the post-advertising, post-loyalty era and this one marketing mega-trend will lead us into the future.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.