Why Your Content Isn’t King Any More
Content isn’t king and it hasn’t been for some time. There’s a new ruler in town.
Archive for the ‘Marketing Strategy’ Category
How Adidas is redefining sport during the pandemic
The pandemic is changing lives. Listen in to this new episode of the Marketing Companion as a marketing leader from Adidas talks about how it is redefining sport, retail, and marketing.
10 Steps for your company to embrace cause marketing — and be believed!
There’s pressure for brands to embrace cause marketing. This can be hazardous unless you follow these 10 steps!
Progress anxiety, Facebook culture, and baby animals
Short musings on progrss anxiety, mental health and marketing, and the usefulness of baby animals.
LinkedIn spam, Facebook ban, what’s happening to digital marketing?
LinkedIn spam is proliferating. Facebook is imploding (again). We look at the state of digital marketing on The Marketing Companion.
Four ways to jumpstart your content marketing by creating insights instead of information
There is a big difference between information and insight. Creating insights may win the day for content marketing!
Freeing our customers from the limits of alone
Consumers will want to break free from the limits of alone imposed by the coronavirus but marketers may have to wake them up.
The pandemic will change influencer marketing in powerful ways
The pandemic will change influencer marketing and force a shake-out. But the fundamentals are still there.
A world in crisis demands that marketers step up and take charge
It’s time for marketers to take charge in the face of long-term shifts in consumer needs.
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