How to recover your Facebook Notes after Zuckerberg’s flip-flop
Facebook Notes is the remnant of a failed strategy. Its end completes a strategy flop.
Archive for the ‘Marketing Strategy’ Category
The myth of 1000 true fans
Monetizing 1000 true fans sounds so easy, but it isn’t.
The revolutionary role of customer community in your marketing strategy
Customer community is more than a mailing list. It might be the future of your company.
Six questions that propel your new marketing strategy
These six questions help lead you to a new marketing strategy.
Hustle, UFOs, and Instagram viewing parties?
200 episodes of The Marketing Companion are worth celebrating with Instagram viewing parties, UFOs and surprise gifts!
How to avoid the pandemic “doom loop” for your business
The pandemic may make you panic but don’t enter the doom loop. A lesson from the king of bacon.
Why nostalgia marketing is the next big idea for your company
Two mega-trends point to nostalgia marketing as a possible business priority.
As the web cookies crumble, what’s a B2B marketer to do?
In a cookie-free environment, the B2B marketer needs new solutions.
Why Your Content Isn’t King Any More
Content isn’t king and it hasn’t been for some time. There’s a new ruler in town.
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