Archive for the ‘Marketing Strategy’ Category

How to Apply Servant Leadership Principles to Modern Marketing Practices

Servant leadership is not a new principle but it is newly-relevant in a world where marketers strive for relevancy.

Assessing a decade of social media marketing with Jay Baer

A few weeks ago, my friend Jay Baer and I started reminiscing about the last ten years. Can you believe we’re at the end of a decade? In many ways, […]

If you’re struggling with strategy, focus on the three market disciplines

This post explores the three market disciplines that should be at the core of any marketing strategy.

What is the current state of content distribution? The answer is “who”

Content distribution strategy is changing dramatically as the competition heats up. Success may depend on the word “who!”

All the cool kids are on TikTok. Here’s a plan for you and your business!

TikTok is on a roll but is it right for you and your business? This post presents an analysis with five solid business considerations.

If marketing is essential, why are marketing jobs going away?

Why are marketing jobs going away and marketers in a desperate fight for survival. If marketing is so important, why is the function being displaced?

Is the idea of “brand” constant or evolving?

A brand used to be what we told you. Today, it is what consumers tell each other.

Critical marketing considerations: Social media and mental health

Social media and mental health is a white-hot topic. Responsible companies need to consider the impact of social media marketing on their customer communities.